Parfums · Story

0.25 Seconds, Fleeting Moments & Scent

Scent is invisible, yet it can bring back a particular moment or memory.

Before composing a fragrance, we spend the most time deciding which scene to capture in scent.
A fragrance born from one scene becomes a new source of inspiration in each person's life.

POINTTWOFIVE·SECOND translates fleeting memories and emotions
from a brief 0.25-second moment into scent.

Parfums · Story

Time Code

The number on each bottle marks the unique time held within its scent.
The moment you turn the bottle and spray, its own time and scene begin.

Parfums · Story

Storyteller

Our storyteller guides the journey of discovering fragrance.

Listen to the story of each scent and discover your own moment of inspiration through the sensations
and scenes that arise when you smell it yourself.

POINTTWOFIVE·SECOND BUKCHON

Address
71, Yunboseon-gil, Jongno-gu, Seoul, Republic of Korea
Contact
02-6212-0250
Hours
12:00 - 19:00
1 / 3

Parfums · Story

0.25 Seconds,
Fleeting Moments & Scent

Scent is invisible,
yet it can bring back a particular moment or memory.

Before composing a fragrance,
we spend the most time deciding which
scene to capture in scent.
A fragrance born from one scene
becomes a new source of inspiration
in each person's life.

POINTTWOFIVE·SECOND translates
fleeting memories and emotions
from a brief 0.25-second moment into scent.

Parfums · Story

Time Code

The number on each bottle marks
the unique time held within its scent.

The moment you turn the bottle and spray,
its own time and scene begin.

Parfums · Story

Storyteller

Our storyteller guides the journey of discovering fragrance.

Listen to the story of each scent and discover your own moment of inspiration through the sensations and scenes that arise when you smell it yourself.

1 / 3

POINTTWOFIVE·SECOND BUKCHON

Address
71, Yunboseon-gil, Jongno-gu, Seoul, Republic of Korea
Contact
02-6212-0250
Hours
12:00 - 19:00