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Terms & Conditions
Article 1 (Purpose)
These Terms of Use ("Terms") set forth the rights, obligations, responsibilities, and procedures between GENUINENESS INC. (the "Company") and users in connection with the use of e-commerce and related services (the "Services") provided through the official POINTTWOFIVE · SECOND Mall (https://pointtwofivesecond.com, the "Mall," as defined in Article 4(1)) operated by the Company.
Article 2 (Governing Policies Outside These Terms)
The Company may establish separate policies regarding details of the Services and these Terms, such as shipping and refund policies (the "Operating Policies"). These Terms and the Services comply with applicable domestic and international laws, including without limitation the Act on the Consumer Protection in Electronic Commerce of the Republic of Korea (the "E-Commerce Act"), the EU General Data Protection Regulation (GDPR), and the California Consumer Privacy Act (CCPA).
Article 3 (Interpretation)
These Terms may be provided in multiple languages, including Korean and English. In the event of any conflict or discrepancy between language versions, the Korean version shall prevail.
Article 4 (Definitions)
- ①"Mall" means the e-commerce platform (https://pointtwofivesecond.com) operated by the Company to provide fragrance-related products and services, and may, depending on context, refer to the Company.
- ②"Services" means product sales, payment and delivery, and other e-commerce activities, customer support, and ancillary services provided through the Mall.
- ③"User" means any individual or entity (including "Members" and "Non-Members") who accesses the Mall and uses the Services under these Terms, and who has the rights of a data subject under the GDPR and a consumer under the CCPA.
- ④"Member" means a person who signs up for the Mall, agrees to these Terms, and continuously uses the Services.
- ⑤"Non-Member" means a person who uses limited Services on the Mall without registering as a Member.
Article 5 (Posting, Explanation, and Amendment of the Terms)
- ①The Company posts these Terms and Company information—Company: GENUINENESS INC.; Representative: CHOONGRYEL MOON; Address: 3F, 18-5, SEOUL FOREST 4-GIL, SEONGDONG-GU, SEOUL, REPUBLIC OF KOREA; Business Registration No.: [132-86-38020]; Contact: 025s@025s.co.kr—on the Mall website, and provides the full text via a separate hyperlink page.
- ②The Company may amend these Terms in accordance with applicable laws, including the E-Commerce Act, the Act on the Regulation of Terms and Conditions, GDPR (Arts. 5 & 7), and CCPA (§1798.120). In case of amendment, the Company announces the amended content, effective date, and reasons at least seven (7) days prior to the effective date, and notifies Members individually by email, SMS, or in-Mall message. Amendments unfavorable to Users are announced at least thirty (30) days in advance, together with a comparison table of the previous and amended provisions.
- ③Amended Terms apply to contracts concluded on or after the effective date. Existing contracts remain governed by the previous Terms unless a Member requests application of the amended Terms by electronic or written means and the Company agrees.
- ④If a Member does not object by the effective date, the Member is deemed to have agreed to the amended Terms (objections: e-mail).
- ⑤A Member who does not agree to the amended Terms may request account deletion through the account settings or Customer Service.
Article 6 (Provision and Changes of Services)
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①The Company provides the following Services:
- a.Provision of product information (perfumes and related items), sales, and payment processing;
- b.Domestic and international delivery services (including cross-border shipping);
- c.Other services specified on the Mall or in the Operating Policies.
- ②The Company may change the Services for reasonable causes such as stock shortages, technical specification changes, legal or regulatory changes, or partner policy adjustments, and will announce such changes seven (7) days prior to the effective date.
- ③Where Services under existing contracts will change, the Company provides individual notice at least fifteen (15) days in advance.
- ④The Company compensates for damages arising from such changes in accordance with applicable laws; provided, however, that the Company shall not be liable if there is no intent or negligence on its part, or in cases of force majeure.
Article 7 (Service Suspension)
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①The Company may temporarily suspend the Services, with prior notice seven (7) days in advance where feasible, in the following cases:
- a.Inspection, maintenance, replacement, or malfunction of information and communications equipment;
- b.Network failures, server downtime, or other technical issues;
- c.Force majeure, such as natural disasters or national emergencies.
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②The Company may permanently discontinue the Services for justifiable reasons such as business strategy changes, Service termination, or expiration of partnership agreements, and in such cases provides public and individual notice at least thirty (30) days in advance.
- a.If compensation standards are pre-announced, those standards apply;
- b.If not, remaining points or prepaid amounts are refunded in cash or in goods of equal value.
- ③Damages caused by suspension are compensated in accordance with applicable laws; provided, however, that the Company is not liable where there is no intent or negligence, or in cases of force majeure.
Article 8 (Membership Registration)
- ①Users apply for membership by accurately entering required items such as name, email, and password in the registration form, and consenting to personal data collection/use and these Terms.
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②The Company may withhold or refuse approval in the following cases:
- a.The applicant previously lost membership under Article 9(3) (re-registration may be allowed with Company approval after three (3) years);
- b.The application contains falsehoods, omissions, or errors;
- c.The applicant is under sixteen (16) years of age (where a higher minimum age applies under the laws of the User's country of residence, that higher age applies);
- d.Technical stability, security, or normal operations are materially threatened due to system overload, malicious conduct, etc.
- ③Membership is established when an approval notice (email, SMS, or in-Mall message) is sent. The Member must complete email or SMS verification within seven (7) days after approval; otherwise, account use may be restricted.
- ④Members must promptly update changes to registered information such as address and contact details, and the Company is not responsible for any disadvantages arising from failure to do so.
- ⑤The Company does not provide Services directed to children. Persons under sixteen (16) years of age may not register as Members or use the Services (including Non-Member purchases).
- ⑥The Company may, within a reasonable scope, request documentation or identity verification (e.g., mobile phone verification, payment-method name matching) to verify age/identity during registration or ordering, and may withhold or refuse approval where the User does not comply or where results are inconsistent.
- ⑦Where a higher minimum age applies under the law of the User's country/region of residence, that higher age shall prevail. Users must provide accurate age/identity information and may not use the Services by false entry or by using another person's information.
Article 9 (Withdrawal and Loss of Membership)
- ①Members may request withdrawal at any time, and the Company will process the request within three (3) business days. Upon withdrawal, personal data is destroyed in accordance with applicable laws, and any remaining points/coupons are extinguished immediately (notice by email).
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②The Company may restrict or suspend membership, with at least seven (7) days' prior notice of the reasons and details, in the following cases:
- a.Providing false information at registration or unauthorized use of another's information;
- b.Non-payment of amounts due for thirty (30) days or more without just cause;
- c.Interference with others' use of the Services, unauthorized use of personal data, or infringement of intellectual property rights;
- d.Violation of applicable laws (including the E-Commerce Act and GDPR), these Terms, or public order and morals;
- e.Technical threats such as hacking, spamming, system overload, or point manipulation;
- f.Violation of the age policy: being confirmed as under sixteen (16) years of age; providing false age/identity information to conceal age; or failing to comply with age/identity verification requests, or repeated inconsistencies in verification results.
- ③If the same violation is repeated after restriction/suspension, or if a correction request is not complied with within fifteen (15) days, the Company may revoke membership, providing at least thirty (30) days' prior notice and an opportunity to be heard (results notified by email).
- ④Upon loss of membership, the Member registration is deleted.
- ⑤Separately from the foregoing, the Company may promptly destroy already-collected personal data in accordance with applicable laws and internal policies. Costs arising from the User's fault (e.g., round-trip shipping) may be charged to the User to the extent permitted by law. Where the grounds for action are resolved, the Company may lift the restrictions within a reasonable scope upon the User's substantiation.
Article 10 (Notices to Members)
- ①The Company uses the email provided by a Member as the primary communication channel and provides notices/guidance in the language selected by the Member (Korean/English). The Member is responsible for non-receipt due to settings or spam filters.
- ②Notices common to many Members may be posted on the Mall for seven (7) days or more in lieu of individual notice; however, matters involving individual transactions or membership restrictions require individual notice.
Article 11 (Purchase Application)
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①Users apply to purchase on the Mall through the following steps:
a. Search/select products → b. Enter delivery information (name/address/contact) → c. Select payment method and enter payment details → d. Review order details/shipping terms → e. Agree to the Terms and complete payment. - ②Where provision/outsourcing of personal data to international shippers/payment processors is necessary during purchase, the Company discloses the items provided, recipient, purpose, and retention period, and obtains separate consent (in compliance with the Act on Promotion of Information and Communications Network Utilization, GDPR Art. 6, etc.).
- ③The age restrictions and verification procedures set forth in Article 8(5)–(7) apply equally to Non-Member orders. During Non-Member ordering, the Company may request age-confirmation consent (self-attestation) and such verification as may be necessary, and may restrict or cancel orders if age cannot be confirmed or results are inconsistent. Completion of payment for a Non-Member order includes confirmation of and compliance with the foregoing age policy (age-of-majority affirmation).
- ④The Company may display a notice on the payment screen stating "By placing an order, you confirm you have reached the age of majority." Completing the order constitutes agreement to such notice.
Article 12 (Formation of Contract)
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①The Company may reject or subsequently cancel a purchase application for the following reasons and will notify the user by email:
- a.False, incomplete, or erroneous application details;
- b.Purchases by minors without consent of a legal representative (including notice of the right to rescind);
- c.Bulk orders for resale purposes, suspected fraud, or other material threats to stability, security, or business.
- ②A contract is formed when the acceptance notice is delivered by email (provided in the selected language).
- ③The acceptance notice includes order details, availability/stock status, and the procedures for changes/cancellations (contact/link).
Article 13 (Payment Methods)
Users may select the following payment methods, and no additional fees are charged solely for selecting a method:
- ①Credit/debit cards (domestic/international: Visa, MasterCard, JCB, etc.);
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②Global payments (PayPal).
Refunds are processed via the original payment method. As a rule, the Company bears international transaction fees; however, exchange-rate differences between the payment date and refund date accrue to the User.
Article 14 (Order Acknowledgment and Change/Cancellation)
- ①Upon completion of a purchase application, the Company sends an order acknowledgment by email (Korean/English selectable).
- ②Prior to the start of shipping preparation, the User may request changes/cancellation via Customer Service (e-mail) or the order management page, and the Company will process within two (2) business days. Requests after payment completion are handled under Article 17.
Article 15 (Supply of Goods)
- ①Unless otherwise agreed, the Company takes measures to complete shipping preparation within thirty (30) days from payment completion (status updates via email/SMS/order-status page).
- ②The shipping method, payer of shipping costs, and estimated delivery period are clearly indicated on the product page or at payment confirmation.
- ③If the agreed period is exceeded, compensation is provided in accordance with applicable laws; provided, however, that the Company is exempt in cases of force majeure such as customs delays.
Article 16 (Refunds)
- ①In the event of inability to supply due to out-of-stock, discontinuation, or system errors, the Company promptly notifies the User by email (Korean/English) and initiates a full refund or necessary measures within three (3) business days. Statutory delay interest (as per the Enforcement Decree of E-Commerce Act, Art. 21-3) applies to delayed refunds.
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②The Company is not responsible for delivery failures/delays due to:
- a.Incorrect delivery information provided by the User;
- b.Force majeure such as natural disasters, war, or terrorism;
- c.Customs delays or local regulations in the importing country.
- ③Where an order is canceled due to missing delivery information, suspected fraud, or risk-control reasons, the Company submits a refund request (authorization reversal/refund instruction) to the original payment method within three (3) business days (KST) from cancellation confirmation. Actual posting of funds depends on the payment institution/card issuer/bank (typically 5–10 business days for cards; PayPal generally immediate). Where additional verification is required (e.g., AML/KYC, chargeback investigations), the Company notifies the reason and expected timeline within three (3) business days and, upon completion of verification, proceeds without delay (within fourteen (14) days at the latest). Exchange-rate differences follow Article 13.
- ④In partial cancellations, the refund amount may be adjusted due to changes in discount conditions; a calculation breakdown will be provided.
Article 17 (Limitation on the Right of Withdrawal, etc.)
The User can not withdraw from a purchase or request a return, refund and/or exchange based solely on a change of mind, except as expressly provided by applicable mandatory consumer protection laws in the User's jurisdiction.
Article 18 (Effects of Withdrawal, etc.)
- ①For card payments, the Company requests cancellation of authorization within one (1) business day; the posting of funds follows card-issuer timelines (typically 5–10 business days) (notice by email).
- ②For returns/exchanges due to causes attributable to the Company (e.g., discrepancy with indications/advertising or breach), the Company bears all return/reshipping costs and does not claim penalties or damages.
Article 19 (Personal Data Protection)
- ①The Company collects only the minimum personal data necessary to provide the Services and fulfill legal obligations. Details are set forth in the Privacy Policy.
- ②The Company does not pre-collect personal data unnecessary for purchase execution at the membership stage, and collects only where identity verification or legal obligations require it, pursuant to the E-Commerce Act, GDPR Art. 6, and CCPA §1798.100.
- ③At collection, the Company discloses the purpose (e.g., order processing), items (e.g., name, address), and retention period (e.g., five years after completion of the transaction) and obtains explicit consent (no pre-checked boxes).
- ④For provision/outsourcing to third parties (e.g., shippers, payment processors), the Company informs the purpose/items/recipient/retention period in advance and obtains separate consent.
- ⑤Users may at any time request access, rectification, deletion, restriction, or portability (transfer), and the Company will process within ten (10) days of receipt. Where rectification is requested, use/provision is suspended until completion.
- ⑥The Company minimizes personnel handling personal data and, where processing is entrusted to third parties, requires compliance with applicable laws (PIPA, GDPR, CCPA) by contract.
- ⑦In the event of a data breach, the Company notifies without delay in accordance with law; destruction and security measures follow the Privacy Policy.
- ⑧Refusal to provide optional data and resulting Service limitations (e.g., exclusion from marketing communications) are clearly indicated on the consent screen. Refusal to provide optional data alone shall not restrict membership or basic Services.
- ⑨The Mall informs Users that personal data may be processed overseas or transferred internationally in the course of providing Services (Korea/Japan/Global), customer support, and usage statistics/analytics. Specific details (recipients, destination countries, purposes, items, retention/use periods, safeguards, methods of consent, etc.) are set out in the Privacy Policy under "International Transfers of Personal Data." The consent screen for international transfers will also state that the Services are not directed to individuals under sixteen (16) years of age.
- ⑩For Service provision (Japan-based customer support, shipping/returns processing, integrated membership operations, etc.), the Company may provide necessary personal data to its Japan-based affiliate, GENUINENESS JAPAN INC. Specifics (recipient, purpose, items, retention/use period, international transfer details, and consent method) are governed by the Company's Privacy Policy under "Provision to Third Parties" and "International Transfers," and separate consent will be obtained as required by law.
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⑪Processing of Children's Personal Data
- a.The Company does not knowingly collect or use personal data from children under sixteen (16) years of age.
- b.If personal data of a child under sixteen (16) is discovered to have been collected, the Company will promptly delete such data and may restrict or cancel the related account/order.
- c.The foregoing is implemented in accordance with GDPR, CCPPA, and other applicable local laws.
Article 20 (Obligations of the Company)
- ①The Company does not engage in acts prohibited by applicable laws or these Terms and uses reasonable efforts to provide stable and continuous Services.
- ②The Company maintains security measures conforming to international standards (e.g., SSL/TLS, HTTPS, backups, firewalls) and conducts regular checks/improvements to prevent data breaches.
- ③Where Users suffer damage due to violations of labeling/advertising laws or guidelines, the Company investigates within fourteen (14) days of receipt and takes measures such as refunds/compensation.
- ④The Company does not send advertising information without prior consent and includes an opt-out function in all messages.
Article 21 (Member's Duties Regarding ID and Password)
- ①Except for security incidents caused by system errors or the Company's fault, responsibility for managing IDs and passwords lies with the Member.
- ②Members shall not transfer/share/lend their IDs or passwords to third parties or use those of others without authorization.
- ③Upon becoming aware of theft/unauthorized use, the Member must promptly notify Customer Service and cooperate with security measures (e.g., password changes).
- ④Members are recommended to change passwords every six (6) months, use a combination of upper/lowercase letters, numbers, and special characters, and avoid using public devices.
- ⑤If no login occurs for twelve (12) months, the Company may lock or deactivate the account after providing thirty (30) days' prior notice.
Article 22 (User Obligations)
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①Prohibited acts are posted on the Mall's user guide page and include, for example:
- a.Providing false information or unauthorized use of others' information;
- b.Unauthorized system access, hacking, use of bots/crawlers, or generating excessive traffic;
- c.Unauthorized collection/use of others' accounts, payment information, or personal data;
- d.Infringement of the Company's/third parties' intellectual property; unauthorized reproduction/distribution of content;
- e.Interference with operations, including server overload;
- f.Posting/transmitting content that violates laws or public order and morals (obscenity, violence, discrimination, defamation, etc.);
- g.Other acts prohibited by these Terms and applicable domestic/international laws (E-Commerce Act, GDPR, etc.).
- ②If a User violates any of the provisions in Paragraph 1, the Company may suspend or terminate the account under Article 9 and, where necessary, report to authorities or take civil/criminal measures. The User will be notified of the violation.
Article 23 (Relationship Between the Linked Mall and Linked Third-Party Malls)
- ①If the Mall is linked to other sites by hyperlink, the Mall is a "linked mall" and the external site is a "linked third-party mall."
- ②The Company does not warrant or assume responsibility for the quality or performance of products/Services or transaction terms on linked third-party malls (disclaimer posted).
- ③In case of disputes, the Company accepts inquiries through Customer Service and may provide mediation support or information in accordance with law.
Article 24 (Ownership of Copyrights and Restrictions on Use)
- ①Copyrights and intellectual property rights in content produced/posted on the Mall belong to the Company.
- ②Users may not reproduce, distribute, or transmit Mall content for commercial or non-Service purposes without the Company's prior written consent; violations may result in actions under Article 9.
- ③Content (reviews, photos, etc.) posted by Users may be used for the Company's promotion/operations, with post-use notice by email or SMS.
- ④The Company accepts copyright infringement reports under the Copyright Act and WIPO treaties (Customer Service: 025s@025s.co.kr).
Article 25 (Dispute Resolution)
- ①The Company operates Customer Service (025s@025s.co.kr) and supports Korean/English.
- ②Upon receipt of a complaint, the Company notifies the result within fourteen (14) days; if delayed, the reason and expected schedule are provided by email/SMS.
Article 26 (Governing Law and Jurisdiction)
- ①For disputes with domestic (Korean) Users, the court having jurisdiction over the User's address shall be the court of first instance (or, if none, the User's domicile).
- ②If the User's address/domicile is unknown, the court with jurisdiction over the Company's principal place of business (3F, 18-5, SEOUL FOREST 4-GIL, SEONGDONG-GU, SEOUL, REPUBLIC OF KOREA) shall be the court of first instance.
- ③For disputes with overseas Users, the court with jurisdiction over the Company's principal place of business shall be the court of first instance, and the laws of the Republic of Korea shall govern.
Article 27 (Special Provisions on International Shipping and Customs)
Hazardous materials: Perfumes and other alcohol-containing products may be subject to air/sea transport restrictions; shipping methods and delivery times may vary by country and carrier.
- ①Return limitations: Returns may be limited due to hazardous-materials rules; where limited, the Company provides reasonable alternatives.
- ②Exemption for customs delays: Delays due to customs or local regulations, as force majeure, follow Article 15(3).
Article 28 (Points and Coupons)
- ①The Mall may grant points/coupons ("Benefits") to Members who purchase certain goods.
- ②Specifics on accrual/use conditions, exclusions, settlement upon refund/cancellation, and expiration notices are set forth in the separate "Points Policy," which forms part of these Terms.
- ③Membership tiers and tier benefits follow the Operating Policy posted on the Mall and may be changed with prior notice.
Article 29 (No Resale; Quantity Limits)
- ①The Company may limit or cancel bulk/repetitive orders for resale/redistribution purposes and, if necessary, restrict accounts.
- ②Where reasonable, the Company may limit per-person order quantity/frequency; criteria are posted on product pages or in notices.
Article 30 (Export Controls and Sanctions Compliance)
The Company observes international sanctions and export-control laws and may restrict or cancel transactions with sanctioned parties/countries. Where orders are canceled for these reasons, refunds are made in accordance with applicable rules.
Addendum
These Terms take effect on December 18, 2025.
[Required] Consent to Collection and Use of Personal Data (Membership)
| Purpose of Use | Data Items Collected | Retention Period |
|---|---|---|
| To verify your intention to sign up and identify/authenticate you as a member; to confirm that you are at least 16 years old and comply with age restrictions; to create and manage your Global Mall account and login; to provide and manage Services such as orders, payments, and My Page; to prevent fraudulent use and misuse; to respond to disputes and comply with legal obligations | (At sign-up) Name, ID (username), password, email address, mobile phone number, country/region of residence (Where necessary for age or identity verification) Date of birth, verification token (e.g., CI) (Automatically collected during use) IP address, browser/device information, access time, service usage logs, etc. |
Until your account is deleted or until the purposes above are fulfilled, after which the data will be promptly deleted However, where applicable laws require retention (e.g., e-commerce and tax laws), the data will be stored only for the statutory period and then deleted - Records of contracts, payments, and supply of goods: 5 years - Records of consumer complaints and dispute resolution: 3 years - Access logs: 3 months, etc. |
Footnote:
※ If you do not agree to the required collection and use of personal data, you may not be able to register as a member or use certain Services.
※ For more details on how we process your personal data (including third-party sharing, international transfers, and your rights), please refer to our Privacy Policy.
Consent to Provision of Personal Data to Third Parties and International Transfer
The Company may provide your personal data to third parties, or transfer your personal data to third parties located outside your country, for the purpose of providing services.
This notice is provided in accordance with applicable legal requirements, and we request your consent as follows:
1. Legal Basis for Provision and International Transfer of Personal Data
- Korea: Personal Information Protection Act, Article 17 (Provision to Third Parties), Article 28-8 (1)(1) (International Transfer)
- EU: General Data Protection Regulation (GDPR), Article 44 (Transfers of personal data to third countries or international organizations)
- US: California Consumer Privacy Act (CCPA), Section 1798.120
- Japan: Act on the Protection of Personal Information, Article 23 (Provision to Third Parties / International Transfer)
2. Details of Provision and International Transfer
| Item | Salesforce | Genuineness Japan |
|---|---|---|
| Personal Data Provided/Transferred | Name, email, phone number, address | Name, email, phone number, address, purchase history, points information |
| Destination Country | Korea | Japan |
| Timing of Provision/Transfer | Immediately upon membership registration | Immediately upon membership registration |
| Method of Provision/Transfer | Electronic transfer of personal data | Electronic transfer of personal data |
| Recipient Entity | Salesforce LLC. | Genuineness Japan INC. |
| Purpose of Use |
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| Retention Period | Until membership withdrawal | Until membership withdrawal |
3. Impact of Refusal to Consent
You have the right to refuse consent to the provision and international transfer of your personal data.
However, if you refuse consent, membership registration and related services provided by the Japan office will be unavailable.
4. Marketing and Analytics Use of Personal Data
The Company may use your personal data, including service usage data and purchase history, for marketing and analytics purposes, such as:
- Providing information about new products, services, promotions, or events that may be of interest to you;
- Analyzing customer preferences and improving products and services; and
- Conducting statistical analysis to enhance user experience and marketing effectiveness.
Such marketing and analytics activities may be performed directly by the Company or through entrusted third parties (e.g., Salesforce LLC., Adriel Inc.) under strict data protection agreements.
You may withdraw your consent to receive marketing communications at any time by changing your account settings or contacting the Company's customer service.
Marketing Email Consent
- Purpose: To send notifications and updates about new products, promotions, and events (personalized delivery may be used).
- Channel: Email
- Data Collected: Email address (required); name/country/interests (optional); for personalization, purchase/event history, cookies, and email interaction data (opens/clicks).
- Retention Period: Until consent is withdrawn, or up to 2 years after the last interaction (Google Analytics–based analytics data retained up to 14 months).
- Opt-out (Withdraw Consent): Use the unsubscribe/withdraw consent link at the bottom of our emails, or email 025s@pointtwofivesecond.com.
- Overseas Transfers & Processors: We may use overseas processors for email delivery, CRM, and analytics (e.g., Salesforce LLC, Adriel Inc., Google LLC (Analytics)). Appropriate safeguards, such as Standard Contractual Clauses (SCCs), are applied.