TEA · THOLOGY New Menu

MAKE A RESERVATION

TEA·THOLOGY BUKCHON

[Reservations]

* TEA·THOLOGY welcomes both reservations and walk-in visits.

* We recommend making a reservation in advance for a seamless experience. If you visit without a reservation, a wait may occur depending on availability

* Reserved guests may enter at their scheduled time. Reservations will be automatically canceled after 15 minutes of delay

 

[Experience Guidelines]

* The total experience time is 90 minutes.

* Signature tea, tea variations, and tea pairing menus are available. Seating is offered on a first-arrival basis, excluding reserved seats.

* TEA·THOLOGY is a space designed for quiet reflection and appreciation of tea. Guests aged 14 and above are welcome, and pets are not allowed.

 

[Visit Information]

* Reservation check and entry guidance will be provided at POINTTWOFIVE·SECOND Bukchon Showroom, 1st Floor.

* If you arrive early or experience a wait, you may enjoy our fragrances in the showroom.

* No on-site parking is available; nearby public parking is recommended.
(Weekends can be busy, so please allow extra time for your visit.)

[Reservations]

* TEA·THOLOGY welcomes both reservations and walk-in visits.

* We recommend making a reservation in advance for a seamless experience. If you visit without a reservation, a wait may occur depending on availability.

* Reserved guests may enter at their scheduled time. Reservations will be automatically canceled after 15 minutes of delay.

 

[Experience Guidelines]

* The total experience time is 90 minutes.

* Signature tea, tea variations, and tea pairing menus are available. Seating is offered on a first-arrival basis, excluding reserved seats.

* TEA·THOLOGY is a space designed for quiet reflection and appreciation of tea. Guests aged 14 and above are welcome, and pets are not allowed.

 

[Visit Information]

* Reservation check and entry guidance will be provided at Seongsu Haus, 3rd Floor

* If you arrive early or experience a wait, you may enjoy our fragrances in the showroom.

* No on-site parking is available; nearby public parking is recommended.

(Weekends can be busy, so please allow extra time for your visit.)

Reservation complete

Your reservation has been completed.

[Required] Consent to Collection and Use of Personal Data (Membership)

Purpose of Use Data Items Collected Retention Period
To verify your intention to sign up and identify/authenticate you as a member; to confirm that you are at least 16 years old and comply with age restrictions; to create and manage your Global Mall account and login; to provide and manage Services such as orders, payments, and My Page; to prevent fraudulent use and misuse; to respond to disputes and comply with legal obligations (At sign-up) Name, ID (username), password, email address, mobile phone number, country/region of residence
(Where necessary for age or identity verification) Date of birth, verification token (e.g., CI)
(Automatically collected during use) IP address, browser/device information, access time, service usage logs, etc.
Until your account is deleted or until the purposes above are fulfilled, after which the data will be promptly deleted
However, where applicable laws require retention (e.g., e-commerce and tax laws), the data will be stored only for the statutory period and then deleted
- Records of contracts, payments, and supply of goods: 5 years
- Records of consumer complaints and dispute resolution: 3 years
- Access logs: 3 months, etc.

Footnote:

※ If you do not agree to the required collection and use of personal data, you may not be able to register as a member or use certain Services.
※ For more details on how we process your personal data (including third-party sharing, international transfers, and your rights), please refer to our Privacy Policy.

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  • TEA · THOLOGY MENU UPDATE

    • Starting March 11, 2026, the menu at TEA THOLOGY
      Bukchon and Seongsu Haus will be refreshed.

      ■ Previous Menu

      • Blended Tea Set (5 selections) – Bukchon & Seongsu Haus
      The teas remain the same, with pairings renewed.
      • Tea Course – Seongsu Haus only
      Available until March 10, 2026.

      ■ New Menu (from March 11)

      • Signature Teas (5) – Blends inspired by Korean heritage.
      • Tea Variations (5) – Modern twists on our blended tea.
      • Tea Pairing (3 or 5) – Curate your own plate with paired tea foods.
      • Seasonal Pairing – Changing with the seasons.

      ■ Existing Reservations
      For changes or cancellations, please contact us via email:

      025s@025s.co.kr email.

      ▶ Reserve

Points Program Terms & Notice of Financial Incentive

Article 1 Purpose

The purpose of these Points Program Terms (the “Terms”) is to set forth the rights, obligations, and responsibilities of GENUINENESS INC. (the “Company”) and its members in connection with the use of the global point service provided by the Company (the “Service”).

Article 2 Definitions

  1. The term “Online Mall(s)” collectively refers to the following e-commerce websites:

    • (a) The official POINTTWOFIVE·SECOND online mall operated by GENUINENESS INC. (https://025s.co.kr);
    • (b) The official POINTTWOFIVE·SECOND online mall operated by GENUINENESS INC. (https://pointtwofivesecond.com);
    • (c) The official POINTTWOFIVE·SECOND online mall operated by GENUINENESS JAPAN INC. (https://025s.jp).;
  2. The term “Direct Store(s)” collectively refers to the following offline retail locations:

    • (a) The POINTTWOFIVE·SECOND store operated by GENUINENESS INC. (71, Yunboseon-gil, Jongno-gu, Seoul, Republic of Korea, 20, Wangsimni-ro 14-gil, Seongdong-gu, Seoul, Republic of Korea);
    • (b) The POINTTWOFIVE·SECOND store operated by GENUINENESS JAPAN INC. (2F, 5-16-13 Jingumae, Shibuya, Tokyo 150-0001, Japan).;
  3. The term “Member” means an individual who has completed membership registration for the Online Mall and, upon agreeing to these Terms, has acquired eligibility to use the Service.

  4. The term “Service” means the point-related services provided by the Company to Members who have agreed to these Terms, including the accrual, use, and management of points.

  5. The term “Point(s)” means a payment method granted free of charge by the Company to Members, which may be used in the same manner as cash when purchasing products through the Online Malls or Direct Stores.

Article 3 Earning Points

  • Accrual:Points may be granted when a member purchases certain products or participates in events.
  • Rates/Conditions:Accrual rates, conditions, and eligible products may vary by country and will be announced in advance via Online Mall notices, product pages, or the operating policy.
  • Nature of Points:Points are provided free of charge, are not redeemable for cash, and may not be sold, transferred, or pledged.

Article 4 Using Points

  • Scope:Points may be used toward purchases on the Online Mall or at the Direct Store.
  • Conversion Basis:1 point accrued through the Korean Online Malls or Direct Stores is valued at KRW 1, through the Japanese Online Malls or Direct Stores at JPY 1, and through the Global Online Mall at USD 1.
  • Channel Rules:Minimum units and other channel-specific limits for Direct Store use follow each Direct Store notices.

Article 5 Expiration

  • Validity:Points are valid for 1 year from the grant date and expire automatically thereafter.
  • Consumption Order:FIFO (first-in, first-out): points nearing expiration are used first.
  • No Compensation:Unused/expired points are not compensable.
  • Expiry Notice:Expiry reminders may be sent via SMS/email; the Company is not responsible for loss due to lack of consent or delivery failure.
  • Termination/Discontinuation:Upon account deletion or discontinuation of the program, remaining points expire immediately and are not refundable.

Article 6 Membership Tiers

  • Lookback Window:Members are assigned a membership tier based on the number of products purchased within the previous six months, with assessments made on January 20 for the first half of the year and July 20 for the second half of the year.
  • Class 1:If 3 or more items were purchased within the past 6 months, 2% of the purchase amount is credited as points.

Article 7 No Aggregation/Transfer

Points may not be aggregated or transferred among members.

Article 8 Program Discontinuation

The Company may discontinue all or part of the program; notice will be posted online.

Article 9 Service Territory

The program is offered in multiple countries/regions; the list may change. Detailed terms may vary by local regulations.

Article 10 Personal Data Consent

  • For Direct Store use, personal data (e.g., name, email) may be requested for member verification; such data is processed only for identification, accrual, redemption, and reconciliation.
  • Processing for the points program is separate from marketing opt-in. Marketing communications are optional, and core program functions are available regardless of marketing consent.
  • Personal data is handled in accordance with our Privacy Policy.

Article 11 Liability

  • The Company is liable only for direct damages related to the program and not for indirect damages.
  • This limitation does not apply in cases of the Company’s willful misconduct or gross negligence.

Article 12 Changes to the Terms

  • The Company may amend these Terms. In such cases, the Company will provide notice of the amended provisions, the effective date, and the reasons for the amendment on the initial service screen of the Online Mall, together with the current Terms, at least 7 days prior to the effective date.
  • Adverse changes will be announced 30 days prior with a summary of key changes. Continued use after posting constitutes consent to the amended Terms.
  • If, when providing notice of the amended Terms pursuant to the preceding paragraph, the Company clearly informs the Member that failure to express an intention within 30 days will be deemed as consent, and the Member does not expressly indicate refusal, the Member shall be deemed to have agreed to the amended Terms.

Article 13 Miscellaneous

  • Points are a free benefit and are not refundable.
  • Details regarding point transfers and international use may be changed per the operating policy.

Article 14 Adjustments & Reversals

  • Points are automatically adjusted (recovered/restored) upon returns, cancellations, or partial refunds.
  • In case of errors, misuse, or fraud (e.g., unauthorized payments, multiple accounts, system abuse), the Company may hold, adjust, or forfeit points and restrict account access.
  • The timing of adjustments shall be based on the date on which the relevant return, cancellation, or partial refund is completed, and the details shall follow the operating policy.

Article 15 Opt-out & Non-Discrimination

  • Members may request to opt out of the points program at any time.
  • How to opt out: submit a request via Customer Service (email/chat/phone) or My Page > Inquiry. We process requests within 3 business days and notify you by email upon completion.
  • After opt-out, accrual/use stops and unused points may expire per policy.
  • Opting out does not restrict access to core services such as purchasing.
  • Members may request re-enrollment at any time via Customer Service or My Page > Inquiry.

Article 16 California Notice of Financial Incentive

  • For California residents, the points benefits may constitute a financial incentive under the CCPA/CPRA.
  • Participation is voluntary (opt-in) and may be withdrawn (opt-out) at any time.
  • The full notice is available at Privacy Policy > Notice of Financial Incentive (California).

Article 17 Exclusions

Point accrual and use may be excluded for gift card payments, certain limited-edition or promotional products, shipping fees and taxes, and partner services. The exclusion list can be found in the Online Mall notices.

Article 18 Inactive Accounts

Accounts with no login to the Online Mall for 12 months may be marked inactive; accrual/use may be restricted during inactivity. Reactivation follows the operating policy.

Article 19 Governing Law & Disputes

These Terms are governed by the law of the Online Mall’s operating jurisdiction. Disputes shall be subject to the court at the Company’s principal place of business as the court of first instance.

Effective Date
These Terms take effect on December 18, 2025.

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POINTTWOFIVE·SECOND IS A TOTAL SCENT BRAND THAT TELLS MY STORY THROUGH SCENT. IT CAPTURES A MOMENT IN TIME ALONG THE TIMELINE OF MY LIFE AND UNFOLDS MY STORY.

NAVIGATION

TEA THOLOGY

PARFUMS

SPACE

EXHIBITION

CUSTOMER SUPPORT

025s@pointtwofivesecond.com

LEGAL NOTICE

TERMS AND CONDITIONS

PRIVACY POLICY

SHIPPING AND RETURNS

POINTS POLICY

LANGUAGE & REGION

INTERNATIONAL / USD

CONTACT 02-6216-0250 / 025s@pointtwofivesecond.com | COMPANY GENUINENESS INC. | CEO CHOONGRYEL MOON | BUSINESS LICENSE 132-86-38020 | ONLINE BUSINESS LICENSE 2025-SEOULSEONGDONG-0343 | ADDRESS 3F, 18-5, SEOUL FOREST 4-GIL, SEONGDONG-GU, SEOUL, REPUBLIC OF KOREA | PERSONAL INFORMATION MANAGER NAMGOONG MUGOONGHWA | HOSTING BY SALESFORCE
POINTTWOFIVE·SECOND ALL RIGHTS RESERVED

025s Logo  

POINTTWOFIVE·SECOND IS A TOTAL SCENT BRAND THAT TELLS MY STORY THROUGH SCENT. IT CAPTURES A MOMENT IN TIME ALONG THE TIMELINE OF MY LIFE AND UNFOLDS MY STORY.

LANGUAGE & REGION

INTERNATIONAL / USD

CONTACT 02-6216-0250 / 025s@pointtwofivesecond.com | COMPANY GENUINENESS INC. | CEO CHOONGRYEL MOON | BUSINESS LICENSE 132-86-38020 | ONLINE BUSINESS LICENSE 2025-SEOULSEONGDONG-0343 | ADDRESS 3F, 18-5, SEOUL FOREST 4-GIL, SEONGDONG-GU, SEOUL, REPUBLIC OF KOREA | PERSONAL INFORMATION MANAGER NAMGOONG MUGOONGHWA | HOSTING BY SALESFORCE
POINTTWOFIVE·SECOND ALL RIGHTS RESERVED

TERMS AND CONDITIONS PRIVACY POLICY SHIPPING & RETURNS POINTS POLICY

SELECT YOUR REGION

INTERNATIONAL / USD 대한민국 / KRW 日本 / JPY